Traditional Wisdom - Social Strength

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Newspapers: Readers Per Copy Up

Jun 12th, 2010View Comments

Analysis of daily printed newspaper readership performed by Scarborough finds that Readers Per Copy rates increased over the past three years by an average of 7.5%, “further enhancing the value of the newspaper as an advertising medium, and increasing exposure for advertisers.”

, Print
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Methods Small Businesses Are Using to Attract Customers

Jun 12th, 2010View Comments

Constant Contact’s 2010 US Small Business Attitudes & Outlook Survey finds that small businesses are feeling more optimistic about the economy. Also, the number of marketing venues small businesses rank as important in attracting new customers is on the rise

Print, Small business
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Consumers Prefer Print for Catalogs, Bills, Statements

Jun 12th, 2010View Comments

According to a new survey of 1,500 US adult consumers, many prefer print to e-mail for bills, invoices, financial statements and catalogs

, Print
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Online Marketers Weigh In On 2010 Performers and Priorities

Jun 12th, 2010View Comments

The results of its fourth annual 2010 Marketing Survey of online marketing professionals from Datran Media. The results of the survey reveal significant optimism towards 2010 marketing and advertising spending, after a decline in 2009, and nearly three-quarters (73.6%) believe that advertising revenues will increase in

Print
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Marketers Indicate Social Media Important, Most Not Profiting

Jun 12th, 2010View Comments

While a majority of marketing professionals and company decision makers view social media as essential to their business, most have not made any money using it

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