Archive | Traditional Marketing
Small Business Owners: Print Ads Most Effective
A FedEx survey of small businesses finds that 87% of respondents report that printed marketing and advertising tools are somewhat to very effective at driving customers to businesses, and 61% believe traditional marketing and advertising methods are more effective than web-based counterparts at bringing in customers
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Public Relations Online Course – Learn the Basics in 5 Days!
Shop Local idea for small business
A local merchant had a radio ad where at the end… they mentioned their local competition and asked us to keep $$ local. Very cool. @codyks on Twitter Now that is a commitment to shop local. Also particularly good for small towns. New here? Take the Guided Tour .
Basic Media Glossary
Advertising Impressions
the audience delivery of media vehicles, programs or schedules. Usually expressed
Broadcast Media Glossary
Adjacency
an advertising pod positioned next to a particular TV or radio program. Also called commercial break positions.
Affidavit
a statement, usually notarized, accompanying station invoices which confirms
One more time, a very good article, thank you :)
One more time, a very good article, thank you :)
[...] This post was mentioned on Twitter by Kenda Morrison, Kenda Morrison. Kenda Morrison said:
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FYI You should follow @tombodett (The Voice of Motel 6) on twitter, he says some